Massimo Roj participates to The Green Life eventi in Rinascente

Date 5 April 2018

Categories News


On the occasion of the event The Green Life, promoted from March 27th to April 18th by Rinascente Milano, Massimo Roj is invited to speak in the educational talk organized by Vannucci Piante scheduled for Tuesday, April 10th.


During three weeks Rinascente in Milan creates an oasis of greenery in the heart of the city thanks to event The Green Life. The need to surround oneself with green grows every day, together with the sensitivity towards environmental issues. The goal of Rinascente is therefore to contribute to making the city more beautiful and more livable for all those who live there or pass through it every day.


Massimo Roj is invited to talk about sustainability in architecture in the educational talk promoted by Vannucci Piante – partner of the initiative – scheduled on Tuesday 10 April (from 6.00 pm)


The project chosen for the talk is Oxygen Eco-Tower, the residential tower designed by Progetto CMR to be an icon of Made in Italy in the world.

The concept design is developed from the geometric model of a flower that grows upward, with an organic shape. The building integrates elegance, well-being and technology in the concept of vertical residence.

Oxygen Eco-Tower has been awarded the “People’s Choice Award”, as best project among the 40 from all over the world, which participated at the MIPIM Award competition.


Martedì 10 aprile, dalle 18.00
Oxygen Eco Tower.
Con l’arch Massimo Roj, Progetto CMR

(Rinascente Milano, piazza Duomo, piano -1, Design Supermarket, Bar della Rina)

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