Progetto CMR takes part at MADE 4 CERAMICS, the new exhibition space of MADE EXPO 2013, directed by Giulio Ceppi and Fortunato D’Amico, oriented to ceramics: a product of the earth that it has all the characteristics of the places and the culture of ‘Men. This focus on ceramics, aimed to find out the size of the future for a product “durable” in time, it looks through new technologies and demands of international architecture and heed the demands of the changing planet, thus giving rise to a place of research and development of ideas and projects sustainable. Arch. Massimo Roj intervene in this important laboratory of ideas and development, explaining Arconati1 project, among the first and most important examples of redevelopment in Milan, made almost ten years ago by applying the principles of sustainable design. A building designed with ceramic heart and culture, now more than ever and “durable” in time. See you there!